New logo for EOSC visualises the transformation of research in Europe
BRUSSELS—EOSC has a new logo!
Today the EOSC Association takes the first step toward establishing a new family brand for EOSC. The new logo will serve to anchor the development of a fresh visual identity and corporate communications profile to be rolled out over the next few months. The new look will be used by the EOSC Association and for co-branding the Horizon Europe projects within the EOSC Partnership. Establishing a robust, common brand will help to ensure the public visibility of the development of EOSC.
The new logo was selected through a European-wide contest organised by the EOSC Association and limited to young design students currently enrolled or recently graduated from European institutions. From among nearly 200 submissions from 30 countries, three finalists were selected by a nine-member jury of design professionals and EOSC experts. The shortlist included Rita Carqueija from Porto, Portugal, Joe Parker-Rees from Leeds in the UK, and the team of Maria Carneiro and Luísa Rocha Lino, of lumistudio, also in Porto.
The winning logo was chosen through an online vote open to all recipients of the EOSC Association newsletter, and Joe Parker-Rees’ design won by popular vote. Joe is a third-year design student at Leeds Arts University. His winning design incorporates both typographic and graphic elements, capitalising on the simplicity of the European Open Science Cloud’s now familiar “EOSC” brand.
‘New life’ for an established brand
“The logo I designed for EOSC embraces the circular forms of the lowercase ‘eosc’ abbreviation, as well as the curved spine of the ‘s’ letterform,” explains Parker-Rees. “The notion of data visualisation is subtly referenced with the motif of a pie chart. Flow and movement are evoked, combining logo with typography in a fluid rhythm.
Joe has been awarded a €5 000 prize and a trip to Prague to present his logo design at the EOSC Symposium in November. The other finalists will receive a €500 award for their efforts.
The competition brief specified “a new logo that showcases EOSC’s ambitious vision of cutting-edge, pan-European research through an integrated web of data and related services for researchers.” EOSC Association President Karel Luyben explained the motivation behind the branding update:
“The old EOSC logo was perfect for the launch of the initiative back in 2018 when it was important to introduce the research community to not only the European Open Science Cloud, but also to establish it as ‘EOSC’. Things have moved forward significantly in four years, and EOSC is now a recognizable brand in and of itself. A new logo for EOSC should serve to represent the Association’s broad base of public and private European organisations and the wide array of products and services being implemented by and for the research community.”
About the EOSC Association
A core element of the European Commission’s Co-Programmed European Partnership for EOSC is the cooperation and alignment of all EOSC-related Horizon Europe projects and initiatives through the common reference of the EOSC Association. The Association represents the EOSC stakeholders towards the Commission and is the nerve center of the Partnership. Co-branding the many activities contributing to the development of EOSC will serve to reinforce the coherence critical to its successful implementation.